HERE IS THE ARTICLE! WILL SCAN IF PICS ARE IN THE PAPER TOMORROW.
Elliott's life in L.A.
He hasn't gone Hollywood, but he has changed
BY MELISSA RUGGIERI
TIMES-DISPATCH STAFF WRITER
Sunday, March 11, 2007
ELLIOTT'S ALBUM
Elliott Yamin's debut album, "Elliott Yamin," will be released March 20. Look for a review in Thursday's Weekend section
He will make an in-store appearance at 7 p.m. March 21 at Circuit City in Short Pump (11732 W. Broad St., Glen Allen)
He will be the special guest at Comfort Zone Camp's 8th Annual Grief Relief Gala on March 31. Tickets for the event, 6:30 p.m. at the Science Museum of Virginia, are $100. Must be 21 and older. For tickets, call (804) 377-3430 or visit www.comfortzonecamp.org.
RELATED: Audio Interview with Elliott
LOS ANGELES Construction workers' drills are whirring, a child is squawking over her container of milk and somewhere in the parking lot, a car alarm is pulsing angrily.
It is, no doubt, the noisiest Starbucks ever encountered.
One of us is growing visibly agitated by the commotion -- but it isn't Elliott Yamin.
In fact, nothing seems to ruffle Yamin these days, evident in a conversation peppered with the type of platitudes that endeared him to millions of "American Idol" viewers last season -- "I never thought any of this would be possible," "I'm just very blessed to be in the position that I'm in," "I'm lucky I get to wake up every day and do this."
And you know what? You believe every word because Yamin is that sincere.
Since moving from the Richmond area to Los Angeles last fall to pursue a recording career, the third-place "Idol" runner-up has had a few adjustments to life on the overcrowded West Coast.
He misses mom Claudette's cooking, especially her meatloaf and salmon croquettes. He admits that his navigational instincts are rusty, so the GPS system in his newly purchased car is getting a workout. He's eschewed California's love affair with In-N-Out Burger for local burger and hot dog institution Carney's. And he's renting a condo -- which he hopes to own one day -- in the Ventura area.
With a lifestyle several planets away from his world of 18 months ago working as a clerk in Westbury Pharmacy in Henrico County, one of many short-lived jobs -- Yamin hasn't changed that much.
"I like it here a lot," he says of L.A., "but I miss my friends and family terribly. I miss just being a regular Richmonder, going about my daily business. I just miss home."
Yet in some ways, he's changed completely.
. . .
When Yamin talks about music on this February morning in L.A., he is excited and incredibly focused -- a word that he wouldn't have used to describe the old Elliott.
The only hint of a celebrity affectation is the lightly tinted aviator glasses that are never removed, even indoors. But fans who worry about his health (he's diabetic) and those who carped about his asymmetrical teeth should know one thing -- he looks great.
Small and wiry in a brown Nike athletic jacket and matching pants, Yamin, 28, occasionally adjusts the Baltimore Orioles cap containing a full head of wavy locks. It's funny, he says, that even in L.A., where star sightings are as frequent as their trips to rehab, he gets recognized.
"There's something about the power that show has over people," he says of "American Idol." "It's such a cult, such a phenomenon. People stop dead in their tracks to notice you -- and it's all very fun."
Yamin is last out of the gate of the top "Idol" contenders -- winner Taylor Hicks, runner-up Katharine McPhee and million-selling rocker Chris Daughtry to release an album. Since the "Idol" concert tour ended in the fall, speculation on fan message boards flowed daily about Yamin's future. Clive Davis was going to sign him after all. No, now he was talking to Sony. He was going to announce his record deal the day the tour ended. No, now it was October.
The reality is far less breathless.
The guy was simply taking his time.
. . .
For about three months this winter, Yamin hopscotched from L.A. to New York to Atlanta to work on the 11 songs (and others) that will be released March 20 under the straightforward title, "Elliott Yamin." It's an intriguing mixture of old school soul ("Movin' On"), radio-friendly smooth R&B (first single "Wait for You"), sensitive crooning ("One Word") and rousing gospel-flavored pop ("Free").
"The way this album is made is very organic. There's no glossiness to it, and that's something I'm really proud of," Yamin says.
He worked with renowned producers such as Tony Reyes (Christina Aguilera, Ciara, Lionel Richie), the Norwegian team known as Stargate (Beyoncé, Ne-Yo, Rihanna) and Mike Mangini (Bruce Hornsby, Joss Stone, David Byrne) hefty names for a newcomer.
But now the question hangs -- with a new season of "Idol" under way with fresh characters to root for, will Yamin's name still resonate?
"You've got 33.5 million people watching 'American Idol,' hearing about it on the radio every morning and talking about it with their friends over coffee," said Chuck Taylor, senior correspondent for pop and single reviews editor at Billboard magazine. "The top five finalists from every season maintain surprisingly solid name recognition."
But, he adds, "Even the most talented among any of the finalists is bound to face an uphill obstacle without the hum of the 'system' to back them."
Yamin, though, seems nonchalant about commercial success.
"These days, records don't sell like they used to, and I try to defer my mind away from, OK, how many records am I going to sell? That really isn't important to me. If people can just appreciate the stuff that I did, it'll come. And if it doesn't, it doesn't."
As for that record deal, it's a unique situation that could prove financially tremendous for Yamin if the album succeeds.
He has a publishing deal with Sony/ATV, which means songwriting and licensing royalties because he wrote one song on his album and co-wrote four others. The album is being released on Hickory Records, an imprint that is owned by Sony, but, according to Yamin's manager, Jeff Rabhan, is a virtual label. Sony provided a marketing budget, and Rabhan's entertainment company, Three Ring Projects, was responsible for hiring publicists and scoring a distribution deal to get the music to the public.
"Hickory Records doesn't exist anywhere except in Elliott Yamin's world," said Rabhan, who, coincidentally, grew up in Richmond and worked with Clay Aiken and Kelly Clarkson during his time at major entertainment management company The Firm. "He is the launching artist for this imprint . . . but I have the utmost amount of faith. There are no guarantees in the record business, but we feel great because we're not relying on someone else to do something."
Yamin is also a 50-50 partner in his record -- a solid deal in an industry where the artist usually sees about 12 percent to 15 percent of royalties.
"Sony invested in me as a partner," Yamin says. "We both stand or fall."
. . .
A few weeks after the noisy Starbucks meeting, Yamin calls to chat about his finished album. He gleefully relates the story that when he was recording the single, "Wait for You," in New York with Stargate, the producers called him out of the booth to listen to another song.
"It turned out to be 'One Word,' and they wanted to know if I liked the song and wanted to cut it, too. I was blown away . . . I don't think Stargate knew who I was, which was great. I think I went in there and really showed them. They were probably thinking, here's another 'American Idol' reject trying to make it," he says with a laugh.
Yamin hasn't returned to Richmond since his December appearance at a charity tennis expo, but will be home twice this month. On March 21, he'll fly in from New York for an in-store appearance at the Circuit City in Short Pump ("I've got to show the hometown some love," he says), then fly out to the Bahamas to perform for radio station contest winners from New York and Los Angeles. On March 31, he's back home for a charity event for Comfort Zone, an organization that supports grieving children.
In between are scheduled appearances on "Regis & Kelly," an appearance at the Virgin Megastore in Times Square and a possible visit to Ellen DeGeneres. He's also just taped an audio performance for www.napster.com and a video rehearsal jam for www.rehearsals.com, which should be up in a couple of weeks.
Yamin will likely embark on a small tour this spring, and, depending on the album's reception, a larger trek in the summer.
Right now, though, he's actually enjoying watching "American Idol" on TV when he has time.
"It's pretty cool to see it on the air and be on the other side. When I watch it, I get so tickled. I watch it with an ear-to-ear grin," Yamin says, citing LaKisha Jones, Melinda Doolittle and Chesapeake's Chris Richardson as favorites. "It's a wonderful sense of pride sitting in front of the TV and feeling like I'm from this elite class, this alumni of talented singers that made it on this crazy journey."
Speaking of journeys, Yamin also reports that he's progressed greatly in figuring out the criss-crossing mass that is L.A.
"I've learned different routes on my own," he says. "I love the fact that I'm learning how to get from one place to another without relying on my navigation system"
In more ways than travel, Elliott.
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